5 Point-Solution Resurrecting Poorly Converting Sites

The purpose of an online site is to provide a venue for customers to reach out to prospective brands digitally. This platform is perfect, especially for business owners who don’t have the capability to market their brands in a traditional fashion.

But the key for this platform to work is to do it right the first time. You need to ensure that all elements are in the right place for it to deliver an outstanding service to your business. But there are instances when a business owner might not get it right the first time. But do not lose hope. A top web design company in UAE provided a list of simple tips to rescue a site that may be in the throes of death:

Check out the overall design of the site

One of the most common problems of poor-performing site is the design. The visual appeal of the site not only attracts the audience but it also gives them a sense of what the brand is all about. The visual elements of the site also helps the user navigate through the pages and fulfill a goal that the site owner wants them to fulfill. If you think that your site is not faring well, you should start on checking its web design and list down the pain points that can be improved, design-wise.

Do a content audit

Apart from doing website design audit, you also need to perform a content audit to see if your website is providing enough and correct content for your target audience. Content audit includes checking all the wordings used in the website – from the topic and content being published to the words and phrases being used in the navigation bar and call-to-action buttons.

Fix the page loading

The slow loading page has been the bane of all websites, especially the e-commerce sites. This is usually a web development problem caused by several factors (e.g. CSS not minified, compression disabled, etc.) but it can immensely affect how your site performs across all channels and devices. Check your site’s loading performance and see what you can do to speed up its loading.

Make it mobile-responsive

You need to bear in mind that you have customers that are always on the go, and it is important that you cater to the shopping needs of these public. Making sure that your website can be viewed and is working properly in all kinds of devices will give you a definite advantage.

Implement e-commerce SEO

If you are running an e-commerce site, you still need to do an on-page and off-page SEO to help with the organic views. Be sure that the pages are optimized and use the right set of keywords and search phrases to ensure that you will appear on targeted search.

Know more about website performance by visiting unitedseo.ae